You don’t really create brands. You just kinda uncover them.

“In every block of marble I see a statue as plain as though it stood before me, shaped and perfect in attitude and action. I have only to hew away the rough walls that imprison the lovely apparition to reveal it to the other eyes as mine see it.” ~ Michelangelo Buonarroti, well-known artist

As marketing folk, we like to tell clients, prospects, friends and family that we create brands. After all, we’re creative people – we like to dream things up and bring them to life.

Naturally, the creative process is a zesty one which gratifies something deep within us, so that’s a big reason we do what we do. 

We digress. The point is — while we absolutely love creating and identify ourselves strongly as creative people and are worried Someone will outlaw what we do and make us actually work for a living — when we help a client brand themselves, really what we’re doing is helping them discover the brand within.

The branding process is very similar to the journey of self-discovery in psychotherapy — you have to look inward without flinching, you have to be brutally honest with yourselves, it’ll be painful sometimes, but at the end of the branding journey, you’ll have a much more complete and focused idea of who you are, thus leading to a more prosperous, contented organization. And there are tissues, just in case.

So maybe we’re not the Michelangelos of Branding. Perhaps we’re really branding therapists.

"Sometimes, a cigar is just a cigar."

~ Sigmund Freud, well-known shrink

We’re sorry, but our time is up.



Apparently, Scotch solves everything. Who knew.

Apparently, Scotch solves everything. Who knew.

How quickly does it take to identify this brand – one second, maybe?
Our friend Jeff Jones, erstwhile president of fellow Durham agency McKinney (http://www.mckinney-silver.com/), could probably do it even faster. He’s now brand-spanking new exec vp and chief marketing officer at Target. And apparently he and his family got to throw out the first pitch at a Twins game at Target Field in Minneapolis.
Lucky. 

How quickly does it take to identify this brand – one second, maybe?

Our friend Jeff Jones, erstwhile president of fellow Durham agency McKinney (http://www.mckinney-silver.com/), could probably do it even faster. He’s now brand-spanking new exec vp and chief marketing officer at Target. And apparently he and his family got to throw out the first pitch at a Twins game at Target Field in Minneapolis.

Lucky.