BRANDOM

Great Brands Are About Fusing Product And Service. How Do You Do It?

Mon, 25 Jun 2012 12:03:01 -0400

Great Brands Are About Fusing Product And Service. How Do You Do It?

"Let us dance in the sun, wearing wild flowers in our hair…"

Wed, 20 Jun 2012 17:05:52 -0400

“Let us dance in the sun, wearing wild flowers in our hair…”

- Susan Polis Schutz

You don't really create brands. You just kinda uncover them.

Mon, 11 Jun 2012 18:30:00 -0400

“In every block of marble I see a statue as plain as though it stood before me, shaped and perfect in attitude and action. I have only to hew away the rough walls that imprison the lovely apparition to reveal it to the other eyes as mine see it.” ~ Michelangelo Buonarroti, well-known artist

As marketing folk, we like to tell clients, prospects, friends and family that we create brands. After all, we’re creative people – we like to dream things up and bring them to life.

Naturally, the creative process is a zesty one which gratifies something deep within us, so that’s a big reason we do what we do.

We digress. The point is — while we absolutely love creating and identify ourselves strongly as creative people and are worried Someone will outlaw what we do and make us actually work for a living — when we help a client brand themselves, really what we’re doing is helping them discover the brand within.

The branding process is very similar to the journey of self-discovery in psychotherapy — you have to look inward without flinching, you have to be brutally honest with yourselves, it’ll be painful sometimes, but at the end of the branding journey, you’ll have a much more complete and focused idea of who you are, thus leading to a more prosperous, contented organization. And there are tissues, just in case.

So maybe we’re not the Michelangelos of Branding. Perhaps we’re really branding therapists.

“Sometimes, a cigar is just a cigar.”

~ Sigmund Freud, well-known shrink

We’re sorry, but our time is up.

Apparently, Scotch solves everything. Who knew.

Wed, 06 Jun 2012 12:42:12 -0400

Apparently, Scotch solves everything. Who knew.

Rella:Cowan Adopts New Name

Tue, 05 Jun 2012 11:13:18 -0400

Rella:Cowan Adopts New Name:

For some reason, seeing it in the press makes it real.

"Who knows why people in history did good things? For all we know Jesus was trying to get the loaves..."

Sat, 02 Jun 2012 13:22:00 -0400

“Who knows why people in history did good things? For all we know Jesus was trying to get the loaves and fishes account.”

- Roger Sterling, Mad Men

Why Engine?Basically – whether you call it branding, messaging,...

Fri, 01 Jun 2012 13:58:00 -0400

Why Engine?

Basically – whether you call it branding, messaging, community or whatever the fancy term du jour is hot right now – we believe a great brand is the heart of every successful business.

From corporate culture to operations to marketing, a brand that’s focused and true should drive everything an organization does and how it does it. With all these dizzying changes in the digital and social landscape, we’ve found that more than ever, good branding is absolutely essential to good business for our clients.

Plus, it’s a cool name.

http://enginegogo.com

Whimsical or creepy or both? Either way, we’re steering...

Wed, 30 May 2012 15:36:55 -0400

Whimsical or creepy or both? Either way, we’re steering clear.

Strategic Connections Hires Rella:Cowan

Tue, 29 May 2012 09:54:00 -0400

Strategic Connections Hires Rella:Cowan:

Strategic Connections, a communication and power infrastructure company based in Raleigh, has tapped Rella:Cowan to develop marketing materials for the company’s sales team. Rella:Cowan is a brand development agency celebrating its 10-year anniversary.

Rella:Cowan will be developing marketing pieces that showcase Strategic Connections’ complete capabilities, which include structured cabling, audio visual systems, large venue sound and lighting, commercial security systems, fire alarm, paging, electrical and telephone systems. The different divisions of Strategic Connections each have their own signature projects over the company’s 14-year history, ranging from a new sound system for Church on the Move in Tulsa, Okla. to structured cabling for the PNC Plaza high-rise in downtown Raleigh.

Design is everywhere you look. (And it can be real purty, too.)

Fri, 25 May 2012 20:27:52 -0400

Design is everywhere you look. (And it can be real purty, too.)

How quickly does it take to identify this brand – one second,...

Fri, 25 May 2012 10:11:00 -0400

How quickly does it take to identify this brand – one second, maybe?

Our friend Jeff Jones, erstwhile president of fellow Durham agency McKinney (http://www.mckinney-silver.com/), could probably do it even faster. He’s now brand-spanking new exec vp and chief marketing officer at Target. And apparently he and his family got to throw out the first pitch at a Twins game at Target Field in Minneapolis.

Lucky.

"Products are made in the factory, but brands are created in the mind."

Fri, 25 May 2012 09:58:20 -0400

“Products are made in the factory, but brands are created in the mind.”

- Walter Landor

We believe a great brand is the heart of every successful...

Fri, 25 May 2012 09:50:40 -0400

We believe a great brand is the heart of every successful business – from corporate culture to operations to marketing, a brand that’s focused and true should drive everything an organization does and how it does it.

And in Accentuate Staffing’s case, they do it with a beat you can dance to.

Brands are what drive business. This image is made up of 11...

Thu, 24 May 2012 17:06:10 -0400

Brands are what drive business. This image is made up of 11 widely-known brands. Name them all, and get a free prize.*

*Some restrictions apply.